Search Engine Optimisation (SEO)
Achieve the highest ranking in the organic search engine results pages (SERPS)
We’ll show you how it’s done
Recognising what search engine optimisation (SEO) can do for your business is extremely important in allowing you to expand. Success in SEO relies on understanding and being aware of the most important SEO ranking factors that will put your business in a great position to rank well and see positive ROI.
SEO involves achieving the highest position or ranking in the natural or organic search results – search engine results pages (SERPS), across a range of specific combination of keywords or keyphrases entered by search engine users.
So when your potential new clients go online to look for companies or providers like you by searching using certain keywords, websites with higher rankings will appear higher up on the list of results, therefore being ranked well will give your business high visibility, increase awareness, and generate leads which will result in acquiring new customers.
The benefits of SEO for your business
Acquire new customers organically
The main purpose of having a website is to be visible online, stand out from your competition and to acquire new customers. Otherwise, it doesn’t make sense to invest hard earned money into your website and online marketing. A Business that has a well-optimised and search engine friendly website will be more visible to its potential customers online, acquire new customers and grow at a much faster rate than a business that does not invest in optimising its website and online presence, FACT!
SEO is considered the most efficient long term marketing strategy. Continuous attention and investment in optimising your business website will certainly help you attract ‘targeted’ traffic and bring in more customers who are actively searching to find your business and what you have to offer.
Have an optimised website
SEO will ensure that you have a fast, search engine friendly, user-friendly website that help visitors find exactly what they have searched for. It is important to understand that SEO is not ONLY used for optimisation for search engines; In this day and age, SEO means improving user experience and optimising the user journey.
A clean, well-optimised and structured website with good and meaningful content that answers visitors queries and solves their pressing issues will improve your website performance in terms of increasing the number of pages visited per session, increasing time spent on your site and reducing bounce rate. This in return means that search engines like Google, will choose to become your good friend!
Enjoy better conversion rates
The main purpose of SEO is to make your website accessible to search engines and ultimately improve rankings. On the other hand, improving Conversion Rates through Conversion Rate Optimisation (CRO) is the art of improving the user-experience to achieve higher conversions. We know that many SEO experts fail to successfully combine SEO and CRO to create a winning website that provides excellent user experience and ranks well on search engines. The secret recipe is to utilise SEO tactics that improve conversions and have a well-ranked searchable website.
Websites that are SEO optimised, fast loading, easy to navigate, and display well in all types of hand-held devices (mobiles and tablets) are more likely to attract, retain visitors and be search engine friendly.
Improve online visibility and brand awareness
If your website is well-optimised, has good content and user experience it will be highly ranked in the search engines. This means that your website will appear more often and high in search engines for the keywords in focus. More potential customers will see your website and are more likely to trust your brand when they search for the keywords your brand is optimised for. Hence you will enjoy better online visibility, strong web presence and improved brand awareness.
Investing in SEO to enhance your online presence is a MUST in this day and age as search engines play a major role in making or breaking your brand.
Why choose Digitides to handle your SEO?
It is fair to say that it is difficult to find the right company that will help your business get the desired results. Typically, most SEO companies out there do a good job of using the pronoun “WE” in their marketing, neglecting the fact that the focus here is “YOU”, the customer, and what is needed to help you achieve the best possible results.
At Digitides, the following applies before starting any SEO work:
1. Clearly define your business goals, objectives and expectations
2. Understand your SEO budget in relation to achieving your goals and objectives
3. Put together the SEO plan of action including the timescales needed to achieve the desired goals and objectives
4. Continuously track progress of the work done through weekly and monthly reporting
5. Answer any questions and help with any concerns you may have along the way to success
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